Interactive Touchscreen Displays

Static displays are a thing of the past. Today’s attendees crave interaction and engagement. By integrating touchscreen displays, floors, or tables, companies can offer dynamic presentations, interactive product demos, or even gamified brand experiences. Taggbox Social Wall provides complete solutions to create and display social media walls (aggregated from more than 15 platforms) on every screen for anyone to see what people are Tweeting or posting about your event.

AI Robotic Bartender

Whether you are looking for refreshments or just want to offer your attendees an innovative and unique experience, robotic bartenders might be the answer. Cecilia.ai, for example, is an interactive, robotic bartender, perfect for these types of events. “She” can handle mass traffic by mixing 120 cocktails an hour while interacting with the crowd to make them laugh or talk about your company or event’s agenda. Cecilia isn’t just about serving drinks; she’s about crafting experiences. With Cecilia.ai, events can offer a unique blend of tech and hospitality, ensuring attendees have stories to share and memories to cherish.

Hybrid Live Translation and Transcribing

Breaking language barriers is crucial in our globalized world. With live translation from companies like Wordly, events can cater to a diverse audience, ensuring inclusivity. This technology provides live AI translation into audio and captions, making sessions accessible to all, in the event or live viewers attending from home, regardless of language. The result? It’s a truly global event that everyone can be a part of.

Augmented Reality (AR) Experiences

Mentioning AR (or VR) when it comes to event technology trends may seem corny in 2024, but it’s still a thing, and the audience digs it and always must “try it out.” AR offers a bridge between the digital and physical realms. Companies like Onirix develop tailor-made AR solutions so attendees can interact with digital overlays, explore products in 3D, view a map of the venue, or even participate in AR-driven games. This immersive technology ensures that the brand’s message is not only seen, but also experienced.

Coffee with a Twist

Forget about the boring drinks. The startup Ripples has transformed the drinking experience by turning each cup (or, more accurately, the top of it) into a work of art. Whether it’s a brand logo, a personalized message, a social media hashtag, or intricate designs, every sip becomes a conversation starter. Grab people’s attention when they grab a cup of coffee or a cocktail, and turn every customer into an influencer with share-worthy drink prints!

Virtual Swag Bag

Handing out virtual swag bags is a trend that started post-COVID outbreak, where conferences went online or hybrid, but it’s useful these days as well. Digital goodies offer a sustainable and innovative alternative to traditional giveaways that you must carry all day. Attendees can check the event agenda on their phones, expand their knowledge with eBooks, enter a competition, or choose from a curated range of digital offerings such as food delivery or Amazon coupons.

Wearable Tech and Smart Badges

More than just an ID, smart badges are about enhancing the attendee journey and turning conferences into captivating experiences. One example is Klik SmartBadges by Bizzabo. These badges enable easy entrance to the event or specific rooms and swapping details seamlessly with other attendees instead of exchanging business cards. Moreover, these badges are known for their flashing lights, coloring each SmartBadge with a different color to divide into groups, or launching custom light cues during a keynote, bringing a concert vibe to your corporate event.

Portable Podcast Studio

Everyone has a podcast nowadays, and probably your company has one, but what about your event? Live content creation adds a dynamic layer to events. With a portable podcast studio, brands can engage attendees through live interviews, discussions, or sessions. It’s about capturing the event’s pulse, amplifying it to a broader audience, and giving your attendees a chance to speak their minds!

The future of events lies in the harmonious blend of technology and human touch. Companies and event organizers can create experiences that resonate on many levels by integrating these event technology trends, ensuring attendees leave with more than just memories but a deeper connection to the company as well. The companies that embrace innovation will stand out in the evolving events landscape in 2024 and beyond.

The post 8 Event Technology Trends to Make Your Event Stand Out in 2024 appeared first on GKI Group.

Now that vaccines are rolling out all over the world and face-to-face conferences are making a comeback, it’s time to make the most of it. To help your business or startup become the “star of the show”, we’ve made you a list of the coolest and most innovative conference ideas to make your booth draw more audience.

Crazy Booth Branding & Design 

Using logos, rollups, and signage might help everybody know that you’re here, but you need the creative, crazy, and flashing booth ideas for that “wow” effect that will have them coming over.

A Vortex Tunnel Entrance might not be that interesting on the outside, but on the inside, there’s an Instagram-worthy photo-op that will give attendees the sci-fi feel. Lead them from a dull conference area into a world of wonders.

Large LED displays are also a good way to catch one’s eye while conveying your message, revealing your products, or promoting an “iPhone 12 giveaway!!!”.
Using LED furniture (like a large cube or a lounge chair) combines your guests’ favorite things: eye candy, colorful photos, and a place to sit.

Projection mapping and media walls are ideal for lighting everything up and getting that futuristic, illuminated look and feel that won’t let your booth go unnoticed. The bigger, the better.

Harness Technology To Show-Off Innovation 

One of the most effective ways to get people to notice and remember you in a tech conference is… well, using technology. Bringing the most cutting-edge technologies and gadgets to your booth will surely place your brand as one of the leading innovative companies. 

The oldest trick in the book is bringing some VR headsets and creating a company-branded VR experience in 360. If done well, it can be pretty exciting and fun, but only for those who are wearing the glasses at that moment… Unless you bring in a few monitors so the rest of the audience can watch as well.  

When VR isn’t enough, you can always go with holograms. You can use small holograms on stands to visualize your product or software in 3D, or have human-size projections that’ll do the sales talk for you. 

Nothing shouts “innovation” better than robots!
Cecilia.ai is an interactive self-service robotic bartender for businesses and events that will most likely draw the mass of the audience in your direction and have them document that wonder. “She” can be branded with your company’s color and messages, talk about your products or the event, and most importantly – make kickass cocktails. And who doesn’t love free drinks?

If you need robots to mingle with the crowd, there are few options as well.
Yuki Robot and soon-to-be-retired Pepper are friendly humanoid robots that can roll around, talk with people, or be used as a mobile billboard that invites people to your booth. You must’ve seen them a few times before welcoming guests into the exhibition area. Seeing them is not as exciting as it used to be, but they still have their charm.

 

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Serve Food and Drinks – In creative ways

As mentioned in the previous paragraph, giving away free drinks and food can really get more people noticing you. Even if they’ll be visiting your booth only for a grab-and-go, they’ll still remember your brand and savor that swell time.
But, you’ll need more than just a cookie.

First, put on a magical mysterious vibe with a nitro desserts station that uses liquid nitrogen to put on a smokey show while serving delicious ice creams, popcorn, and sweets. It may look childish, but hey, tech employees are also into Marvel Comics and toy ducks. No one says “no” to dessert.  

Want your brand to be remembered? You can draw its logo on top of a beer or coffee foam using Ripples bev-top media machine. This popular product, seen on many businesses as well, could be used to “print” just about anything on top of a drink: your logo, QR code, name of event, or the visitor’s name (after all, they need something to document). 

We’re used to ordering drinks from a vendor, a barista, or even a vending machine, but from a bike? That’s a new one. Smoothie Bikes are a really fun and challenging way for health and lifestyle-oriented brands to keep the crowd healthy as well as keep them interested. Using a unique set of bikes with a built-in blender, the users pedal their way until the juice is made. The faster, the better. Gotta try that one!

 

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Game ON

Do you know what most of the audience is looking for in conferences? Fun.
After massive legwork and handshaking with all of the big fish at the event, you’ll need to clear your schedule for a little game… or even a gigantic one. 

Place GIANT gaming stations in your section, like a human claw machine, and you can be certain that lots of attendees will gather to participate or document. 

If you’re looking for a less extreme option, you can always count on the retro magic of arcade games like Pacman, Space Invaders, or any game that may be related to your brand or product. Putting on a scoreboard and offering prizes will draw even more people (as well as their contact information).

“Okay, Alex, I’ll take the ‘iPad Jeopardy Wall for Events’.”
That would be the answer to a question such as “What interactive attraction could be perfect to quiz my employees during company events or challenge random crowds on a subject that my company specializes in?”.

We started big, but let’s go bigger. If you have a budget like Google does, you can always build your own giant gumball machine. Google uses this crazy product to promote their voice assistant giveaway prizes (that are worth more than a gumball, we hope) and to show off, because… it’s Google.

The @Google Assistant Gumball Machine is cracking jokes and giving out prizes. #AI #HeyGoogle #cesIEEE #CES2018 #IEEE #CES #tech #technology #engineer #engineering https://t.co/g8xJAjGzmi pic.twitter.com/vjNRnOgYi7

— IEEE (@IEEEorg) January 11, 2018

So, to sum things up…

Although some innovative conference ideas and attractions may be a bit pricey for smaller companies, they hold great benefits:

• More attention = More business opportunities = More of what you really came for
• Get noticed by the media and reporters, looking for the next big thing that will star in their video or written summary of that conference. 
• Free publicity on every social media by enthusiastic attendees. As long as your booth has the coolest attraction, more influencers or social media users would love to spread the word to show the world “how cool it is!”
• Make your brand more memorable and likable. Positive experiences by attendees will put your business on top of their minds even after the event is over. 
• Creativity sells better, or will at least get more people interested in what you have to say. Other than handing out one-pagers and having sales reps dangle around the attendees – make the crowd come to you.

There are plenty of other solutions, in every budget, but just remember – you don’t always have to go big, you just have to dazzle. You can use the solutions above, or get creative while thinking of new ideas to make your booth draw more audience. 

The most important thing is that the attraction will speak for your brand and its values, will get people to remember you (and show you on social media), and help you close more deals during or after the event. 

The post Innovative Conference Ideas To Make Your Booth Draw More Audience appeared first on GKI Group.